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February 9, 2017

Marketsmith Buys Back i.Predictus Stock – Total Ownership on Track for 2018

Cedar Knolls, NJ (February 9, 2017) – Marketsmith Inc., the nation’s fastest-growing, women-owned, data-driven integrated marketing agency, has repurchased 20 percent of i.Predictus stock from its original investment team, bringing its ownership of the marketing software company to 88 percent as of January 1, 2017.   “For a software company to buy the majority of […]
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February 8, 2017

Data and Technology – the Other MVPs in Super Bowl LI

Philip Polchinski, i.Predictus Tom Brady may have driven the ball with a history-making 75-yard drive in overtime. But data and technology drove the game–from pregame to postgame, and every moment in between. Last week, the NFL was touting Super Bowl LI as the most technologically advanced contest in its 51 years. This weekend’s spectacular Falcons-Patriots […]
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February 24, 2017

Is All That Big Data Making Your Head Spin? Building a User-Friendly Marketing Data Ecosystem

Welcome to the Jungle! Welcome to today’s Marketing Data Ecosystem. It’s a myriad of data sources and tools that are supposed to help you to make more informed, “data driven” decisions; taking the guess work out of everything from media buying to sales and revenue attribution.  That said, in reality, it can seem like a […]
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December 12, 2016

Carina Pologruto: What the Amazing Journey Taught Me

By: Carina Pologruto, EVP & General Manager, i.Predictus Marketsmith recently concluded a 6-month employee program called The Amazing Journey, which encouraged employees to earn “miles” to 4 categories: Be Social, Drive Revenue, Do Good, and A Better You. The competition encouraged employees to better themselves both personally and professionally, giving away two substantial prizes. My […]
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November 30, 2016

i.Predictus, Recently Awarded 2 New Patents, Now Introduces Digital Insights Solution

Marketers Now Have a Clear View of Their Digital Marketing ROI Cedar Knolls, NJ – In an increasingly competitive digital environment, marketers need to know – in real time – if their campaigns are driving revenue. Now, i.Predictus, a leader in automated marketing analytics, makes it possible with their newly released Digital Insights Solution. This […]
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October 31, 2016

Don’t Let Data Scare You

By Carina Pologruto, General Manager, i.Predictus & EVP, Marketsmith Halloween – What a great day to think about everyone’s favorite scary topic: data. Data is the new currency, after all. But it’s also one of the most misunderstood, overused and abused terms in marketing. With advances in technology, data has become the new coin of […]
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