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April 26, 2017

Let’s Talk Tech – Email Scams

By: Cody Johnson – Director of Infrastructure – Marketsmith & i.Predictus Let’s talk tech for a minute. We get a lot of email here at Marketsmith and i.Predictus, a lot of email. And like most companies we have implemented Firewalls, VPN’s, SPAM Filters, and placed our email with a top-notch service provider. But we are all still […]
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April 20, 2017

Talking Tech: Protecting Your Passwords

By: Cody Johnson, Marketsmith/i.Predictus Director of Infrastructure Let’s talk tech for a minute. Passwords are one of those daily security measures that can be both frustrating and distracting to normal workflow. We have become a culture whose entire public and private lives are protected by 8-10 characters entered on many different devices. From bio-metric face […]
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April 4, 2017

Is YouTube Really Cleaning Up The “Metrics Mess?”

By: Dmitri Pestrikov, VP of Client Services, i.Predictus In a recent Ad Age article, “YouTube Clears Up Metrics Mess by Focusing on These Three Stats”, YouTube announced it is focusing its attention on three data points: Unique reach, watch time and audibility. Is YouTube really trying to clean-up the metrics mess? Are advertisers in a […]
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March 29, 2017

i.Predictus Launches Jules, The Future of Predictive Sales Analytics

Cedar Knolls, NJ (Wednesday, March 29, 2017) – i.Predictus, a Marketsmith company and leader in automated marketing analytics, announces the launch of “Jules”, a predictive analytics tool that can forecast future sales with 93% accuracy. Marketers now have the ability to see, with complete confidence, how their marketing plans will perform so they can better […]
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March 14, 2017

Welcome to The Jungle

Marketing Tech News recently picked up a fantastic article written by Tom Miller, VP of Marketing for i.Predictus, that discusses how marketers can build a user-friendly marketing ecosystem and fine-tune their data funnels to be the most effective. Click the link below to read more: http://www.marketingtechnews.net/news/2017/mar/13/dont-let-big-data-make-your-head-spin-building-user-friendly-marketing-ecosystem/
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February 27, 2017

i.Predictus Wins AXIO Financial Account

Cedar Knolls, NJ (February 27, 2017) – Marketsmith Inc., the fast-growing, women-owned, data-driven integrated marketing agency, has won the business of AXIO Financial for its i.Predictus platform to accelerate their marketing and IT maturation to use their data smarter and more effectively through data consolidation and automation. AXIO deploys a proprietary digital marketing and voice technology-driven sales […]
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