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December 12, 2016

Carina Pologruto: What the Amazing Journey Taught Me

By: Carina Pologruto, EVP & General Manager, i.Predictus Marketsmith recently concluded a 6-month employee program called The Amazing Journey, which encouraged employees to earn “miles” to 4 categories: Be Social, Drive Revenue, Do Good, and A Better You. The competition encouraged employees to better themselves both personally and professionally, giving away two substantial prizes. My […]
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November 30, 2016

i.Predictus, Recently Awarded 2 New Patents, Now Introduces Digital Insights Solution

Marketers Now Have a Clear View of Their Digital Marketing ROI Cedar Knolls, NJ – In an increasingly competitive digital environment, marketers need to know – in real time – if their campaigns are driving revenue. Now, i.Predictus, a leader in automated marketing analytics, makes it possible with their newly released Digital Insights Solution. This […]
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October 31, 2016

Don’t Let Data Scare You

By Carina Pologruto, General Manager, i.Predictus & EVP, Marketsmith Halloween – What a great day to think about everyone’s favorite scary topic: data. Data is the new currency, after all. But it’s also one of the most misunderstood, overused and abused terms in marketing. With advances in technology, data has become the new coin of […]
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October 20, 2016

i.Predictus Named to Chief MarTec’s Marketing Technology Landscape

We are proud to announce that Marketsmith’s analytic platform, i.Predictus, has been named on Chief MarTec’s Marketing Technology Landscape! The Marketing Technology Landscape is an annual infographic put out by Chief MarTec. It categorizes and maps the nearly 3900 software companies in the Marketing Technology space. Marketing Technology is quickly evolving as vendors recognize the […]
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Real-Time ROI: How to Make Every Moment Count

Think about a recent campaign you’ve worked on: multiple platforms; variations of content; different segmentation and targeting. Each campaign element accounts for the collection of important data, but it’s often scattered across channels and trapped within multiple systems, databases and spreadsheets. From the outset, campaign data is too often siloed, and requires several different tools […]
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August 15, 2016

Carina Pologruto Talks Everything ‘Data’ At MSU Panel Discussion

Carina Pologruto, EVP and General Manager of i.Predictus, a media optimization, sales attribution, and data visualization company, provided her expertise on how to use data to grow your business. Carina Pologruto, EVP and General Manager of the Marketsmith company  i.Predictus, was invited to speak at Montclair State University’s panel event last week, discussing how professionals […]
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