Media Agency Saves 2,500 Hours Annually Over Manual Reporting
It was a case of time not so well spent. A large media agency found its teams were employing between 60% and 70% of their time just generating reports for clients, with requests for deeper dives and enhanced data adding even more to that total.
i.Predictus constructed custom data visualizations dashboards for each of the agency’s client teams, based on each team’s unique needs complete with intuitive point-and-click functionality in an open sandbox-like environment.
Not only did the agency save an incredible 2,500 hours on an annualized basis but, even more crucial to their future success, their teams were able to put that time against what they do best: planning and buying on behalf of their clients.