Clearer Attribution of Web Orders Leads to 8 Point Lift in Sales
The performance was puzzling to say the least. Based on a client’s existing web attribution model, they were seeing phone orders improve continuously while web performance was fluctuating by double digits week to week.
After turning to i.Predictus’ patented attribution algorithm, the agency was able to combine the client’s own data with i.Preductus-sourced media for greater transparency into where web orders were being sourced.
What the agency believed to be a one-hour timeframe for attribution turned out to be a four-hour window, allowing them to attribute a far greater understanding of where web orders were coming from at the airing level, and insight that allowed them to realize an 8 point lift in web sales year-over-year.