Clearer Attribution of Web Orders Leads to 8 Point Lift in Sales

  • The Challenge

    The performance was puzzling to say the least. Based on a client’s existing web attribution model, they were seeing phone orders improve continuously while web performance was fluctuating by double digits week to week.

  • The Solution

    After turning to i.Predictus’ patented attribution algorithm, the agency was able to combine the client’s own data with i.Preductus-sourced media for greater transparency into where web orders were being sourced.

  • The Outcome

    What the agency believed to be a one-hour timeframe for attribution turned out to be a four-hour window, allowing them to attribute a far greater understanding of where web orders were coming from at the airing level, and insight that allowed them to realize an 8 point lift in web sales year-over-year.