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June 5, 2017

Jill Draper of Marketsmith Named Brand Builder by Leading Women Entrepreneurs

Cedar Knolls, NJ (Thursday, June 1, 2017) – Jill Draper, President of Marketsmith Inc., one of the fastest-growing, women-owned, data-driven marketing agencies, has been recognized by Leading Women Entrepreneurs as a brand builder among NJ’s top females in business.

The organization selected 75 NJ women in three main categories: entrepreneurs, intrapreneurs and brand builders. This recognition is part of the Leading Women Entrepreneurs and Business Owners [LWE] Initiative, which honors women who have, through their hard work and resulting success, helped make significant strides in advancing the NJ economy.

According to LWE founder and CEO Linda Wellbrock, “This prestigious group of women was selected out of hundreds of impressive nominations based on their strong business acumen and ability to both influence and inspire within their respective industries.”

Draper will be honored Sept. 22 at Fiddlers Elbow Country Club in Bedminster as a brand builder.  Her impressive career has focused on data-driven consumer marketing communications for Fortune 500 clients including AT&T, Kraft, and Hertz.

Since joining Marketsmith as president in 2013, she has built the company’s own brands, including i.Predictus, as well as client brands including PSEG, the NJ Lottery, Shark Ninja, and many more.

“As the president of Marketsmith, Jill has led Marketsmith through rapid revenue growth, acquisition and transitional brand evolution,” notes Marketsmith CEO Monica C. Smith.

When she’s not building brands, she’s working to build communities. Draper participates in assisting the children at Cedar Hill School’s After School Program, volunteers with Bring Dinner Home and provides marketing expertise for Jersey Battered Women Services. She is also a mentor with Step-Up Women’s Network and Pathways to Professions and also serves on the Board of Trustees of the Visual Arts Center of New Jersey.

About Marketsmith Inc.

Marketsmith Inc. is a full-service, woman-owned media and creative agency that specializes in data analytics to drive better outcomes for our clients. Marketsmith is comprised of analysts, researchers, and innovators within a culture that values transparency, raises talent, and thrives in collaboration. Our goal is to use data to optimize brand communication and deliver greater ROI across all channels. Most importantly, Marketsmith does great work to do good things!  For more information, please visit: www.marketsmithinc.com.

About i.Predictus

i.Predictus, a Marketsmith, Inc. company, uses human capital, data, patented analytics and marketing technology to transform organizations. The company’s revolutionary predictive analytics tool “Jules,” uses data science, marketing strategy and machine learning to predict sales performance with over 93% accuracy. i.Predictus has three patents and three patents pending, and offers a range of services including automated marketing analytics, custom modeling solutions, and marketing IT data services to help marketers achieve success. To learn more, go to ipredictus.com.