Cedar Knolls, NJ (Wednesday, May 3, 2017) – i.Predictus, a division of Marketsmith Inc., one of the fastest-growing, women-owned, data-driven integrated marketing agencies, has won the business of AXIO Financial to enhance its enterprise-wide, cloud-based platform.
AXIO chose i.Predictus to help it maximize the benefits of the cloud for CRM, sales automation, reporting, analytics and data operations.
AXIO is a technology-driven wholesale distributor of financial and insurance products that drives education, product awareness and sales to financial advisors and insurance agents. “I.Predictus has helped us fine-tune our cloud platform strategy so we deliver cost-effective, flexible and scalable IT operations,” says Rick Baff, chief information officer at Axio Financial.
The seasoned IT team at i.Predictus is assisting Axio with its data infrastructure, data management, security and ETL operations. In doing so, AXIO will be able to maximize the economic and technological advantages of an enterprise-wide cloud platform
Parent company Marketsmith is known for its data-driven approach to marketing, as well as its renowned i.Predictus analytics tool.
“Our ability to partner with AXIO and provide a data repository allows them to scale and power their core financial products and drive better business outcomes,” notes i.Predictus Executive VP and General Manager Carina Pologruto.
“Built in the U.S., i.Predictus is profoundly changing the data delivery and technology models for companies in need of cost-effective analytics that provide actionable intelligence to fuel business growth.”
Founded in 2010, Axio’s mission is to provide financial advisors and insurance agents best-in-class investment and insurance products to meet client investment and retirement needs. Axio is focused on client education and long term relationships delivering results to financial advisor’s and insurance agent’s clients with Structured Products, Insurance and Asset Management Distribution solutions.
i.Predictus, a Marketsmith, Inc. company, uses human capital, data, patented analytics and marketing technology to transform organizations. The company’s revolutionary predictive analytics tool “Jules,” uses data science, marketing strategy and machine learning to predict sales performance with over 93% accuracy. i.Predictus has three patents and three patents pending, and offers a range of services including automated marketing analytics, custom modeling solutions, and marketing IT data services to help marketers achieve success. To learn more, go to ipredictus.com.
About Marketsmith Inc.
Founded in 1999, Marketsmith Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. Our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our iPredictus marketing analytics platform. WBE Certified, we employ a diverse mix of talented professionals and handle over $200MM in media billings. Most importantly, we do great work so we can do good things! For more information, please visit: www.marketsmithinc.com.