Cedar Knolls, NJ (February 27, 2017) – Marketsmith Inc., the fast-growing, women-owned, data-driven integrated marketing agency, has won the business of AXIO Financial for its i.Predictus platform to accelerate their marketing and IT maturation to use their data smarter and more effectively through data consolidation and automation.
AXIO deploys a proprietary digital marketing and voice technology-driven sales process to reach thousands of advisors daily, and achieves much higher workflow output than internal wholesaling operations. They apply technology and highly trained personnel to drive awareness, product education, and sales conversion to every advisor in targeted distribution networks.
Marketsmith and i.Predictus will assist in the maturation of their data infrastructure, consolidating a large portion of data files to better establish structured databases and create connections between groups of data. Through this, AXIO will be able leverage the organized and automated data for internal reporting practices.