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February 9, 2017

Marketsmith Buys Back i.Predictus Stock – Total Ownership on Track for 2018

Cedar Knolls, NJ (February 9, 2017) – Marketsmith Inc., the nation’s fastest-growing, women-owned, data-driven integrated marketing agency, has repurchased 20 percent of i.Predictus stock from its original investment team, bringing its ownership of the marketing software company to 88 percent as of January 1, 2017.


“For a software company to buy the majority of its stock back from investors in under three years is virtually unheard of,” notes Marketsmith CEO Monica C. Smith. “Not only did we repay their initial investment, our investors received a return on their investment.”


Recently named to “The 100 most powerful people in New Jersey business” by NJBIZ Magazine, Smith is among a small minority of female entrepreneurs to raise millions of investment dollars in the technology space.   Her company has generated 12 percent year-over-year growth since 2012, and is on track to do the same in 2017. Smith notes that i.Predictus has double the margins of competing companies within the space.


Smith anticipates that the remaining 12 percent of company stock will be repurchased by the end of the year, giving parent company Marketsmith sole ownership of i.Predictus by 2018.


i.Predictus LLC is an automated marketing analytics platform built by marketers for marketers. With three patents for its innovative work in data and attribution – and three more patents pending – i.Predictus cleanses and automates data to allow for custom data visualization, omnichannel analytics packages, cross-channel attribution and custom modeling to help brands interpret and apply data for the greatest return on investment.


In addition to i.Predictus, Marketsmith acquired Brushfire, Inc., in 2015. Brushfire is an established, integrated marketing communications agency founded in 1966. It has extensive experience in advertising, public relations, social media, experiential marketing, digital, interactive, and in-store merchandising. Under the Marketsmith umbrella, Brushfire continues to offer clients marketing services including analytic and creative capabilities.


About Marketsmith Inc.

Marketsmith Inc. is a full-service, woman-owned media and creative agency that specializes in data analytics to drive better outcomes for our clients. Marketsmith is comprised of analysts, researchers, and innovators within a culture that values transparency, raises talent, and thrives in collaboration. Our goal is to use data to optimize brand communication and deliver greater ROI across all channels. Most importantly, Marketsmith does great work to do good things!  For more information, please visit: www.marketsmithinc.com.