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I.Predictus

Maximize Television ROI

Television is now programmatic

I.Predictus allows you to stay in front of your television media campaign by giving you programmatic efficiency, on-demand analytics and best-in-class work flows for buying and selling TV.

Get real-time improvements in ROI by using the industry's most advanced demand-side platform purpose-built for mainstream television advertisers.

Go With What Works

Don't ignore the importance of sales data in your audience-based targeting methodology.

i.Predictus is one of the only demand-side television platforms with sales attribution connectivity — call center, Web and retail.

Stay real. Do more of what works.

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Compatibility with Existing Media Systems

i.Predictus is flexible and responsive with full compatibility with widely used legacy data systems like CoreMedia, Catalyst and Donovan. Our platform plays well in the sand box and is an ideal compliment to your normal media management workflow.

i.Predictus is open to all relevent data sources. It connects your systems into one cohesive view -- adding Algo Power to help you prioiritize your trade decisions.

This allows you to take immediate action -- to buy and sell television airings like a day trader.

Customized for all television advertisers

  • Long-form DRTV Advertiser
  • Short-form DRTV Advertiser
  • Brand Television Advertiser
  • Media Buying Agency

i.Predictus accommodates 28:30 airings seamlessly by automatically adjusting menus, data headings and reports to provide a purpose-built solution for long form television advertisers.

As the preeminent provider of data and media services for the long-form advertisng industry, i.Predictus has helped some of the largest companies in the industry for a decade.

Industries serviced include lead generation, non-profits, financial and product marketing. We are, hands down, the best solution for long-form advertisers -- if not the only.

Long form DRTV advertiser

i.Predictus accommodates 28:30 airings seamlessly by automatically adjusting menus, data headings and reports to provide a purpose-built solution for long form television advertisers.

As the preeminent provider of data and media services for the long-form advertising industry, i.Predictus has helped some of the largest companies in the industry for a decade.

Industries serviced include lead generation, non-profits, financial and product marketing. We are, hands down, the best solution for long-form advertisers -- if not the only.

Short-form DRTV Advertiser

Short-form advertisers often buy television day parts as part of a rotation. i.Predictus can accommodate rotation scheduling seamlessly and without loss of clarity.

The short-form version of i.Predictus allows you to drill down to the exact airing times of spots that have run while keeping future recommendations within a rotational framework.

All headings and tables use short-form language so you can make decisions fast, without translation and without compromise.

Brand Television Advertiser

Brand advertisers need a way to correlate television airings to measurable consumer behavior.

i.Predictus overlays with retail sales data, lead generation or customer contact information, making it the go-to solution for brand advertisers.

i.Predictus has a built-in web attribution module that many brand advertisers find invaluable. Any web attribution model can be incorporated. Social TV data can also be integrated.

No other platform is better suited to manage brand television.

Media Buying Agency

i.Predictus is a media agency's best friend. It gives you the insight and control to be a valuable partner to all of your clients.

When you use i.Predictus, your clients will realize immediate returns and you will be elevated to hero status complete with ticker tape parade. When return-on-investment increases, budgets increase. Everybody wins.

We can configure i.Predictus to handle multiple clients in completely separate data environments with Fort-Knox-level security for each. You need us -- flat out.

* Algo Power is a term we use to describe our patent-pending algorithim that uses thousands of data sources residing in the i.Predictus data warehouse to output buy-evaluate-sell-test (B.E.S.T) recommendations used by the media buyer. We are the world's first demand-side television platform to match a scalable, customer data warehouse to the world's most tested media algorithm. More than $500 million in television media has passed through i.Predictus -- all of which was used to perfect Algo Power.

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