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I.Predictus

Take television ROI to the max

When you buy television media, you are the master of deciding what works and what doesn't.

i.Predictus provides you with clean, organized data that allows you to manage your television spend and be a business superhero. It is the world's first demand-side platform with Algo Power*.

To hit maximum ROI, fast matters. You need a tool that prescribes immediate action. You need i.Predictus.

Action management

All too often, decisions about what airings you should buy and what airings you should sell are based on an incomplete picture of past TV performance.

i.Predictus goes way beyond a description of what happened in the past. It uses a meticulously developed method of cleansing and organizing your data — lovingly enhanced to perfection over a decade — and topped off with a healthy dose of Algo Power*.

By helping you fix inefficiencies for each station, day part and time of day, i.Predictus will be the axe that will make you a media rock star.

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Compatibility with legacy media systems

i.Predictus is flexible and responsive. We have established data compatibility with widely used legacy systems like CoreMedia, Catalyst and Donovan. Our platform plays well in the sandbox and is an ideal complement to your regular media management workflow.

i.Predictus is open to all relevant data sources. It connects your systems in one cohesive view — adding Algo Power on top of your super-organized data.

This allows you to take immediate action — to buy and sell television airings like a day trader.

Customized for all television advertisers

  • Long-form DRTV Advertiser
  • Short-form DRTV Advertiser
  • Brand Television Advertiser
  • Media Buying Agency

i.Predictus accommodates 28:30 airings seamlessly by automatically adjusting menus, data headings and reports to provide a purpose-built solution for long form television advertisers.

As the preeminent provider of data and media services for the long-form advertisng industry, i.Predictus has helped some of the largest companies in the industry for a decade.

Industries serviced include lead generation, non-profits, financial and product marketing. We are, hands down, the best solution for long-form advertisers -- if not the only.

Long form DRTV advertiser

i.Predictus accommodates 28:30 airings seamlessly by automatically adjusting menus, data headings and reports to provide a purpose-built solution for long form television advertisers.

As the preeminent provider of data and media services for the long-form advertising industry, i.Predictus has helped some of the largest companies in the industry for a decade.

Industries serviced include lead generation, non-profits, financial and product marketing. We are, hands down, the best solution for long-form advertisers -- if not the only.

Short-form DRTV Advertiser

Short-form advertisers often buy television day parts as part of a rotation. i.Predictus can accommodate rotation scheduling seamlessly and without loss of clarity.

The short-form version of i.Predictus allows you to drill down to the exact airing times of spots that have run while keeping future recommendations within a rotational framework.

All headings and tables use short-form language so you can make decisions fast, without translation and without compromise.

Brand Television Advertiser

Brand advertisers need a way to correlate television airings to measurable consumer behavior.

i.Predictus overlays with retail sales data, lead generation or customer contact information, making it the go-to solution for brand advertisers.

i.Predictus has a built-in web attribution module that many brand advertisers find invaluable. Any web attribution model can be incorporated. Social TV data can also be integrated.

No other platform is better suited to manage brand television.

Media Buying Agency

i.Predictus is a media agency's best friend. It gives you the insight and control to be a valuable partner to all of your clients.

When you use i.Predictus, your clients will realize immediate returns and you will be elevated to hero status complete with ticker tape parade. When return-on-investment increases, budgets increase. Everybody wins.

We can configure i.Predictus to handle multiple clients in completely separate data environments with Fort-Knox-level security for each. You need us -- flat out.

* Algo Power is a term we use to describe our patent-pending algorithim that uses thousands of data sources residing in the i.Predictus data warehouse to output buy-evaluate-sell-test (B.E.S.T) recommendations used by the media buyer. We are the world's first demand-side television platform to match a scalable, customer data warehouse to the world's most tested media algorithm. More than $500 million in television media has passed through i.Predictus -- all of which was used to perfect Algo Power.

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